Read Week 5 Lecture Chapter 9 of the course text,

 Read

  • Week 5 Lecture
  • Chapter 9 of the course text, Principles of Marketing
  • Chapter 10 of the course text, Principles of Marketing
  • It is recommended you review the course text and other resources read or watched throughout this course.

Throughout this course you have explored all of the elements of a marketing plan. Now it is time to put your marketing plan together for the company you selected for your marketing manager internship.