https://www.youtube.com/watch?v=lDrja9d0SU4 Philip Kotler: The Father of Modern Marketing and “COVID-19

Philip Kotler: The Father of Modern Marketing and “COVID-19 Pandemic Impact on Marketing” for PGDM students and aspirants of Asian Business

After reviewing this week’s video choose one of the Major New Themes in Marketing outlined by Professor Kotler and discuss it in detail.  Provide a current-day example and how this will withstand the environmental impacts of the seven Major Wicked Problems Facing Humankind as presented by Professor Kotler.