The Market: Collaborators
In this section, you should explain all of the key partnerships you will have to get your offering to the consumer. This should include those who help you source, distribute, market, and sell the product or service.
The Strategy: The Offering
This section is where you describe how your offering’s features and benefits will meet the need of the consumer, making it a successful investment (see Module 4’s Optional Resources for a link to several examples of features vs. benefits). Provide pricing and details behind how you calculated the price.