After reviewing this week’s video choose one of the Major

After reviewing this week’s video choose one of the Major New Themes in Marketing outlined by Professor Kotler and discuss it in detail.  Provide a current day example and how this will withstand environmental impacts of the seven Major Wicked Problems Facing Humankind as presented by Professor Kotler.  The criteria for responses are as follows:

  • Your initial response to the discussion question should be 250-300 words. You must have at least one course (our text) and one non-course scholarly/peer reviewed source in your initial posting.  Sources require in-text citations and must be incorporated into the body of the post in addition to a full APA citation at the end of the post. 

Youtube: https://www.youtube.com/watch?v=lDrja9d0SU4&t=19s