After reviewing this week’s video choose one of the Major New Themes in Marketing outlined by Professor Kotler and discuss it in detail. Provide a current day example and how this will withstand environmental impacts of the seven Major Wicked Problems Facing Humankind as presented by Professor Kotler. The criteria for responses are as follows:
- Your initial response to the discussion question should be 250-300 words. You must have at least one course (our text) and one non-course scholarly/peer reviewed source in your initial posting. Sources require in-text citations and must be incorporated into the body of the post in addition to a full APA citation at the end of the post.