sing Business Source Premier, review the following case studies from

 

sing Business Source Premier, review the following case studies from Harvard Business Review: 

Seijts, J.; Soledad, C.; & Wion, R. (2014).  When the Twitterverse turns on you.  Harvard Business Review, 92(3), 117-121.

Humphreys, J.; Ahmed, Z.; Pryor, M.; Hanson, K.; Peppers, D.; Rogers, M.; &  Borg, J. (2009).  World-Class Bull.  Harvard Business Review, 87(5), 35-42.

You will notice that the case studies use storytelling to present the facts of the case.  Experts then provide their perspectives on the case.

In addition to the two case studies, review the following article:

Dawar, N. & Bendle, N. (2018).  Marketing in the age of Alexa.  Harvard Business Review, 96(3), 80-86

Following your review, create a 280-character Tweet that captures the integrated marketing communications concepts discussed.  Post your “Tweet” to the discussion forum by  At least one reference, but no more than TWO references. 

Tweet

280-characters

Twitter and Marketing

 WEEK 5 PAPER – TEMPLATE.docx WEEK 5 PAPER – TEMPLATE.docx – Alternative Formats
 Your second part of this assignment should be a minimum of 500-words and at least ONE reference.  Attach a word document.  Use subject headers noted above.   FIND a New article YOU discovered through YOUR research (no more than three years old) (NOT ONE YOU HAVE BEEN PROVIDED BY CUMBERLANDS) to support the Marketing and Twitter environment. 

You initial posting attachment should include the following subject headers:

Tweet

280-characters