Assume you work in the marketing department for a luggage manufacturer. You have been tasked with identifying cobranding opportunities. Determine
four companies/brands that would work well in being paired with the brand you choose. Describe each of the cobranding opportunities in
detail. Give
specific examples of how you would promote the two brands together and how the cobranding would work. Then, outline three advantages that would result from each cobranding partnership. Now, refer back to your text in Section 9.3 when it discusses co-branding. Explain whether you think the cobranding partnerships or companies are examples of lifestyle branding or ingredient branding. Think outside the box and be creative!
Compute the following from the spreadsheet. I need the numerical answer, a brief discussion of what the ratio means and if the company is in a position of
Compute the following from the spreadsheet. I need the numerical answer, a brief discussion of what the ratio means and if the company is in a position of strength or weakness (to the best you can without having a company to compare) Current ratio Quick Ratio Debt to Asset Debt