Assume you work in the marketing department for a luggage manufacturer. You have been tasked with identifying cobranding opportunities. Determine
four companies/brands that would work well in being paired with the brand you choose. Describe each of the cobranding opportunities in
detail. Give
specific examples of how you would promote the two brands together and how the cobranding would work. Then, outline three advantages that would result from each cobranding partnership. Now, refer back to your text in Section 9.3 when it discusses co-branding. Explain whether you think the cobranding partnerships or companies are examples of lifestyle branding or ingredient branding. Think outside the box and be creative!
1600 words MINIMUM (NOT including cover/reference pages or questions) Requirement is at least five scholarly articles, ONE may be the
1600 words MINIMUM (NOT including cover/reference pages or questions) Requirement is at least five scholarly articles, ONE may be the course textbook BELOW. Textbook(s) Edmonds, T. (2020). Fundamental Managerial Accounting Concepts (9th ed.). McGraw Hill. Unit 1 Complete 1. This week we studied the differences between managerial accounting and financial