Assume you work in the marketing department for a luggage manufacturer. You have been tasked with identifying cobranding opportunities. Determine
four companies/brands that would work well in being paired with the brand you choose. Describe each of the cobranding opportunities in
detail. Give
specific examples of how you would promote the two brands together and how the cobranding would work. Then, outline three advantages that would result from each cobranding partnership. Now, refer back to your text in Section 9.3 when it discusses co-branding. Explain whether you think the cobranding partnerships or companies are examples of lifestyle branding or ingredient branding. Think outside the box and be creative!
All instructions posted below The Ethos Assignment is Part I – Watch the attached video on the concept of “Ethos” and how it affects
All instructions posted below The Ethos Assignment is Part I – Watch the attached video on the concept of “Ethos” and how it affects music. Part Il – Complete a short response paper on answering questions from the attached reading. The paper must conform to the following: Must be