DISCUSSION Share your initial thoughts on what brand means to you. How do brands impact your spending decisions?Choose one of your favorite brands from an industry such as e-commerce, automobiles, sho
Please Read Name: _________________________ Social identity wheel Fill in your identity for each of the categories listed. In the inner circle,
Please Read Name: _________________________ Social identity wheel Fill in your identity for each of the categories listed. In the inner circle, record the identities that are the most important or salient to you. In the outer circle, record the identities that are less important or salient to you. Questions 1.