Marketing: SMA Company Comparison Select 2 global companies from the same industry – for example, Starbucks and Dunkin Donuts; AB InBev (formerly Anheuser-Busch) and Miller-Coors; and Marriott and Wyn
Homework During this course, you will develop a campaign plan to market a new product or service. In Assignment 1, you will write a brief proposal
Homework During this course, you will develop a campaign plan to market a new product or service. In Assignment 1, you will write a brief proposal for the campaign. In Assignment 2, you will develop a slide deck to present the campaign proposal to the executive team. This week’s discussion