Research Proposal Draft By the due date assigned, write a (2-3 pages) paper addressing the sections below of the research proposal. This week you will submit the Literature Review section of your prop
1. Centering cost of living increase as one major pressure on consumers how do you relate premiumization with this pressure into buying behavior for
1. Centering cost of living increase as one major pressure on consumers how do you relate premiumization with this pressure into buying behavior for FMCG? Which strategies would help companies in quality, differentiation and pricing 2. What are the components of Retailer (Customer) Economic Model? Please explain how they are