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Select an article from a recent issue of one of the top four marketing journals (2010 or later).These journals, the Journal of Marketing, the Journal of

May 3, 2024

Select an article from a recent issue of one of the top four marketing journals (2010 or later).These journals, the Journal of Marketing, the Journal of Marketing Research, Marketing Science,and the Journal of Consumer Research, are available through the KU Library.Do not use articles from magazines such as Fortune, Business Week, The Wall Street Journal,etc.; only the 4 journals listed above are acceptable.Read the article and write a synopsis relating the article to a topic from your class and/or text.The synopsis should state directly the major hypothesis being investigated, the method used bythe researchers, and how the results supported or did not support the hypothesis. This shouldbe a 2 page, double-spaced, typed paper with 1 inch margins. One (1) paper = one (1) MarketingResearch Credit. You need to complete four (4) papers in order to receive full credit. All universityacademic responsibilities and disciplinary procedures apply

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