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Step 1: Choose a Company In the first Competency Assessment, you completed a SWOT analysis on a successful company that demonstrated a sustainable

June 11, 2024

Step 1: Choose a Company

In the first Competency Assessment, you completed a SWOT analysis on a successful company that demonstrated a sustainable competitive advantage in the marketplace. Now you will shift your focus to look at a company that is failing or experiencing challenges in the area of financial performance.

Select and research a company that is having financial difficulties or is on the brink of bankruptcy. You may also choose to use your current employer or a company you’ve worked for in the past as long as you have sufficient data to complete the assignment.

Review “Where Can I Find a Company’s Annual Report and Its SEC Filings?” from Investopedia.

Continue to Step 2: Write an Analysis.

Step 2: Write an Analysis

Conduct a strategic analysis of the company’s current financial operations. Determine strategies for achieving a sustainable competitive advantage in the marketplace and increasing financial performance.

Write a 750- to 1000-word strategic analysis. When writing your analysis, complete the following:

Evaluate the company’s current financial plan, including charts and/or graphs showing financial data from the struggling company and make recommendations for improvement.
Determine strategies for achieving a sustainable competitive advantage in the marketplace and increasing financial performance.
Create a plan to implement the strategies you selected.
Include at least 3 sources.

Marketing

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