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What are the forces and factors in Greece and Israel that would affect the behavior and performance in the market in general? And in the market of the company TVH Belgium?
Using also a PESTLE analysis
The question is all related to “What type of customer segmentation does TVH employ in its transition from
traditional segmentation to growth segmentation (Customer segmentation) , and how does this transition
affect commercial excellence in Greece and Israel”
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Research various codes of ethics in marketing research. Explain how these codes of ethics support conscious capitalism. Why might someone prioritize ethics in services marketing?
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