Writing Assignment #1 –Market Segmentation & Consumer Research This paper examines research on marketing segmentation and consumer behavior. Consumers are segmented into four categories including:
The assessments in this course allow you to design a project plan. You will choose from one of the provided organizations, create a project, establish
The assessments in this course allow you to design a project plan. You will choose from one of the provided organizations, create a project, establish project metrics, and develop a plan that includes a contingency plan. This week you will choose your organization and learn about its corporate values. Review the