Marketing: SMA Company Comparison Select 2 global companies from the same industry – for example, Starbucks and Dunkin Donuts; AB InBev (formerly Anheuser-Busch) and Miller-Coors; and Marriott and Wyn
1. Using either the Watts et al. article in this week’s required readings, choose one of the major sections of the article to evaluate. The 4 major
1. Using either the Watts et al. article in this week’s required readings, choose one of the major sections of the article to evaluate. The 4 major sections of a research article are: 1) Introduction/Literature Review 2) Methods 3) Results and 4) Discussion/Conclusion. Use this Article Evaluation Guide to